Tips to Get Your New Business Seen Online
Starting a new business can be very rewarding, but making your business visible is often the biggest challenge. In today’s digital age, having a strong online presence is essential to attracting customers and establishing your brand. Here are some proven strategies to help your new business get seen online and build momentum, whether you’re just starting out or looking to grow.
1. Set up Google My Business
One of the most effective ways to improve your online visibility is by creating a Google My Business (GMB) profile. This free tool lets your business appear on Google Maps and local search results. Upload a high-quality profile picture, write a clear and engaging business description, and encourage your customers to leave positive reviews. Customer reviews play a huge role in building trust and credibility, which can help you stand out in a crowded market.
2. Create a Facebook Page
A Facebook page is a simple and effective way to promote your business to a wide audience. Start by sharing your page with friends and family and encouraging them to share it with their connections. The more shares and engagement your page gets, the more it will be seen by potential customers. You can also use Facebook to run targeted ads, but in the early stages, organic reach can be just as valuable for getting your name out there.
3. Utilise LinkedIn for Business-to-Business Services
LinkedIn is the go-to platform for professional networking if your business offers products or services to other businesses. Create a profile for your business and connect with potential clients or partners in your industry. Regularly post updates, articles, and insights related to your field to establish yourself as an authority in your niche. LinkedIn is ideal for building relationships with other businesses, generating leads, and creating partnership opportunities.
4. List Your Business on Free Directories
Numerous free business listing platforms like Yell.com can help your business get found online. Search engines often index these directories, so the more listings you have, the more likely potential customers will stumble across your business. Take the time to register on as many platforms as possible to increase your visibility.
5. Join Local Facebook Groups
Many local communities have Facebook groups dedicated to promoting businesses and services. Join these groups and share your business details, special offers, or updates. This can be a great way to tap into a local audience and connect with potential customers in your area or looking for services like yours.
6. Invest in Branding and Logo Design
Strong branding is key to standing out online. A professional logo and consistent branding across all platforms give your business a polished, trustworthy appearance. Whether you’re active on social media or starting your website, having a clear and recognisable brand identity helps build credibility. Customers are more likely to remember and trust a business with well-thought-out branding.
7. Consider Whether You Need a Website
A website is essential for many businesses, especially those offering e-commerce or online services. Your digital storefront is where potential customers can learn more about what you offer. However, depending on your business model, a website might be optional in the very early stages. For example, a local service provider can generate initial business through social media and business directories before investing in a full website design. If you create a website, ensure it’s user-friendly and optimised for mobile devices.
8. Engage with Your Audience
No matter what platforms or strategies you use, engagement is key. Respond to comments, messages, and reviews, and make sure your online presence feels approachable and helpful. The more you interact with people, the more likely they will trust you and recommend your services to others.
9. Email outreach
Email marketing is another effective way to get your business in front of potential customers or clients. Start by gathering the emails or contact details of businesses or individuals likely to need your products or services. You can find this information through networking events, business directories, LinkedIn, or even by researching local businesses in your area. Once you have a list, send a personalised message introducing your business and explaining how you can solve a problem or meet their needs. Tailored outreach can open doors to new opportunities and help you build valuable relationships. Just make sure to follow GDPR guidelines when handling personal data.
Final Thoughts
Getting your new business seen online doesn’t happen overnight, but with the right strategies, you can start building a presence that attracts customers and grows your brand. Focus on creating a solid Google My Business profile, engage on social media platforms like Facebook and LinkedIn, and invest in professional branding to make a lasting impression. Whether you have a website or not, there are plenty of free and low-cost options to get your business in front of potential customers.
